| November/December 1999

If Wired and Spin were fused with cosmic energy a la that precursor of the computer age, Weird Science, the result might look something like the Toronto-based 'digital culture' rag Shift. Aptly named, the magazine began in 1992 as another Gen X arts and culture periodical but soon began turning its eye toward new media; and after a relaunch in 1997 the transformation was complete. Recent articles on the culture-jamming group Rtmark and the new-media employee environment (reprinted in Utne Reader, July/Aug. 1999) showcase the magazine's greatest strength: its ability to find the small-but-fascinating story that its slicker counterparts tend to miss. Another personal favorite: the list in each issue highlighting 15 top Web sites, many of which have proven dangerously addictive. At a time when even the once-revolutionary Wired is looking just a bit stodgy, Shift is a breath of fresh, ionized air.

Shift, Box 706, Markham, ON, Canada L3R 8N4. Subscriptions: $17.95/yr. (9 issues); 800/676-0466.

Pay Now Save $5!

Utne Summer 2016Want to gain a fresh perspective? Read stories that matter? Feel optimistic about the future? It's all here! Utne Reader offers provocative writing from diverse perspectives, insightful analysis of art and media, down-to-earth news and in-depth coverage of eye-opening issues that affect your life.

Save Even More Money By Paying NOW!

Pay now with a credit card and take advantage of our earth-friendly automatic renewal savings plan. You save an additional $5 and get 4 issues of Utne Reader for only $40.00 (USA only).

Or Bill Me Later and pay just $45 for 4 issues of Utne Reader!

Facebook Instagram Twitter