The Great Cola Jihad


| November / December 2003


A new group of Muslim entrepreneurs are challenging American cola hegemony in Europe and the Middle East with new brands designed to capitalize on anti-American sentiment after the invasion of Iraq. Mecca Cola, Qibla Cola, Muslim Up, Zam Zam Cola, and Arab Cola are cutting into the Coke and Pepsi empires to the tune of 20 percent in Europe and as much as 40 percent in parts of the Middle East, reports Black Book (Fall 2003).