The U.S. Army: A Class Action Suit Waiting to Happen

Deceptive advertising by military recruiters may be inviting legal action

| September 19, 2003


As tobacco companies pay out massive damage awards for smoking-related deaths, it may be time to explore the similarly misleading false advertising presented by recruiters for the U.S. Armed Forces. Recruiting materials distributed in high schools throughout the country, for instance, contain little talk of the dangers of going to battle, writes Jeff Nall in Impact Press. Instead, the literature encourages young people to join a thrill-seeking club that will pay for college and world travel, and yield a steady salary. Tobacco companies have been banned from advertising near schools and forced to label their products harmful. Perhaps Armed Forces Recruiting centers also need a warning label -- before they end up in court.
-- Joel Stonington

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