Every week, it seems, another perfectly comprehensible company name is retired in favor of a sleek, unpronounceable label designed to instill envy in the hearts of rival marketing departments. See if you can match these four new brands with their former company names.
Consignia = Britain's Post Office;
- Guinness/Grand Met
- Britain's National Power
- Britain's Post Office
Diageo = Guinness/Grand Met;
Innogy = Britain's National Power;
Thales = Thomson-CSF.
Source: The Economist (Jan. 11, 2001).