Beaches, Babes, and Conservation: What’s Wrong With That?


Swimsuit model 

The Nature Conservancy is taking a new stripped-down approach to environmental protection: The green group is teaming up with the Sports Illustrated swimsuit issue and online luxury retailer Gilt to raise money for beach preservation in an unholy mashup of sex, commerce, marketing, publishing, and environmentalism.

Why the green tie-in? “Because everyone benefits from pristine tropical beaches. Especially when they’re occupied by gorgeous women in bathing suits.” That’s according to promotional prose about the partnership on the Gilt website, in an announcement that is no longer posted. (Though you can still buy a $1,000 ticket to a New York launch party where you can hang out with the swimsuit supermodels.)

Gilt will be selling Sports Illustrated-themed swimsuits, surfboards, photos, and other merch on its site, with all ecommerce sale proceeds going “to preserve the beaches SI features in its pages,” reports Folio magazine.

Not everyone is sold on the mission. “What’s next for The Nature Conservancy?” wrote a commenter on Folio. “Partnering with porn sites?”

I understand the writer’s sentiment. The Sports Illustrated swimsuit issue has long been an overhyped exercise in sexual objectification and anorexia induction, and I’m not sure why The Nature Conservancy thinks it will benefit from hitching its green message to the marketing machine that cranks out this cheeseball, throwback brand of softcore year after year. The association seems to risk putting off every potential supporter who doesn’t think Mad Men is a look back at the good old days.

3/8/2016 4:22:21 PM

The article by Derrick Jensen is now available for reading online: "Not in My Name"

Brett Gustafson
3/7/2012 11:32:12 PM

Putting a face on problems, making them know is a very powerful tactic!thanks for taking that work on. I do think there is room for both approaches though.

Bills Channel
2/15/2012 2:12:49 PM

My approach is to embarrass people. On a recent trip to Bali, I was horrified by the condition of the beaches there. So I made a video called Paradise Trashed and put it on Youtube. 30,000 views later with many negative comments I am ready to send the link to Bali Government and point out how the trash on their beaches is very bad for their main industry - tourism. I think this direct approach has more chance of succeeding than girls in Bikinis And I don't have to deal with corporate interests at SI which is owned by Time Warner - a company that is involved in using rainforest wood for movie sets. .Check the video out at or visit my channel on youtube called billschannel.

Facebook Instagram Twitter