Some forward-thinking Wisconsin HMOs are encouraging their members to eat healthy with financial incentives. Four Madison-based HMOs have teamed up with the Madison Area Community Supported Agriculture Coalition (MACSAC) to offer rebates to insurance policy holders who purchase shares in CSA farms,which supply members with fresh produce all summer long.
Like HMO-sponsored discounts on gym memberships, the Eat Healthy Rebate recognizes that it costs insurance companies less money when policy holders make healthful lifestyle choices. (The rebate applies only to produce shares, not meat or dairy). In the program’s first year, more than 970 people applied for the rebate, and nearly half of them had never joined a CSA farm before.
(Thanks, Madison Commons.)