Utne Reader visionary [Originally published as "Amory Lovins" in the January-February 1995 issue of Utne Reader]
Amory Lovins is perhaps the most encyclopedic yet agile-minded thinker of our time—he knows an enormous amount of factual information but he doesn't let that get in the way of creative thinking. He is a consultant physicist and MacArthur Fellow leading the ongoing search for alternative solutions to energy problems. His groundbreaking contributions include the “end-use/least-cost” redefinition of the energy problem in economic terms and the invention of a “nega-watts” commodities market for the conservation of energy. He co-founded The Rocky Mountain Institute, a non-profit resource policy center that promotes resource efficiency and global security, with his wife and colleague, Hunter Lovins.