Vegetarian converts can be won without employing the ubiquitous mantra of “meat is murder.” Functional and affordable products are key, argues Silicon Valley Metro Active food columnist Elisa Camahort, which is why she embraces big-box organics along with neighborhood co-ops.
“Like anybody else,” Camahort writes, “I want the fact that a product or service meets my personal ethical requirements to be the bonus, the cherry on the sundae. I don’t want it to be the reason I have to put up with below-par quality or service.”
Increasing the availability of veg products is the modus operandi of “vegan culinary activism,” which Post Punk Kitchen co-creator Isa Chandra Moskowitz outlines in the vegetarian magazine Satya. Attracting the omnivorous masses starts with convincing your mom to use a vegan cookbook or your neighborhood 7-Eleven to stock seitan sandwiches, which they do in Philadelphia. Moskowitz challenges animal libbers to tempt the taste buds of omnivores as a form of activism.
“Every time I hear animal rights activists engaging in heated debate,” Moskowitz writes, “I want to shout, ‘Shut the hell up and go invent a good-tasting soy cheese!’”