Breaking Down the Advertising-Editorial Maginot Line


| 6/18/2009 5:37:39 PM


The formerly sacrosanct separation between editorial and advertising is slowly crumbling as the bottom drops out of media budgets. What was once referred to as a wall is now more like a fence, Natalie Pompilio reports for the American Journalism Review. And that fence has a front door, and some holes in it.

“While many experts agree the beleaguered news industry has to change its ways in order to survive,” Pompilio writes, “the question is how to do so while maintaining credibility and standards.”



Source: American Journalism Review 



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