Encyclopedia Britannica Strikes Back

| 4/22/2008 11:06:38 AM

EncyclopediaOnce upon a time, Wikipedia and other user-generated sites were the upstarts, pushing against the pay-for-content paradigm. Now their form of information dissemination is the status quo, informing the way 250-year reference veterans like Encyclopedia Britannica do business.

 Encyclopedia Britannica recently announced that it would open its subscription-required online database to bloggers and other web publishers to link to, TechCrunch reports. Because a paid subscription is required to view the encyclopedia’s material, search engines aren’t able to index its content. This means the encyclopedia has little online presence to speak of, which, as TechCrunch succinctly puts it, means it essentially doesn’t exist. The idea is to change this by increasing the number of visitors to the encyclopedia’s site through links, while still charging users for subscriptions to view content that hasn’t been linked to.

 —Morgan Winters   

Pay Now Save $5!

Utne Summer 2016Want to gain a fresh perspective? Read stories that matter? Feel optimistic about the future? It's all here! Utne Reader offers provocative writing from diverse perspectives, insightful analysis of art and media, down-to-earth news and in-depth coverage of eye-opening issues that affect your life.

Save Even More Money By Paying NOW!

Pay now with a credit card and take advantage of our earth-friendly automatic renewal savings plan. You save an additional $5 and get 4 issues of Utne Reader for only $40.00 (USA only).

Or Bill Me Later and pay just $45 for 4 issues of Utne Reader!

Facebook Instagram Twitter

click me