Fixing the New York Times

| 5/9/2008 5:36:32 PM

Marketing guru Seth Godin has a few suggestions on how to fix the New York Times (and newspapers in general). Rather than printing a sports section—which every paper has—or stories about Barbara Walters’ new book—which most people don’t really care about—Godin suggests creating 50 more best-seller lists. The best-seller lists are both true (e.g. vetted by experts) and important to people, which should be true for every article the Times publishes.

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