PETA Asks Prisoners to Help Free Elephants

| July-August 1999

In an intriguing test of psychographic marketing, PETA (People for the Ethical Treatment of Animals) launched an ad campaign in the April issue of Prison Legal News exhorting inmates to write letters supporting its campaign to free circus elephants and their four-legged colleagues under the big top; the organization believes the animals are abused. “Inmates have lost their freedom,” says PETA president Ingrid Newkirk, “but they can help elephants regain theirs by speaking out against circuses.” Or maybe just refusing to go next time the Ringling Bros. are in town.

Pay Now Save $5!

Utne Summer 2016Want to gain a fresh perspective? Read stories that matter? Feel optimistic about the future? It's all here! Utne Reader offers provocative writing from diverse perspectives, insightful analysis of art and media, down-to-earth news and in-depth coverage of eye-opening issues that affect your life.

Save Even More Money By Paying NOW!

Pay now with a credit card and take advantage of our earth-friendly automatic renewal savings plan. You save an additional $5 and get 4 issues of Utne Reader for only $40.00 (USA only).

Or Bill Me Later and pay just $45 for 4 issues of Utne Reader!

Facebook Instagram Twitter

click me