Madison-based magazine The Progressive, an energetic voice of dissent and activism for 100 years, has issued an urgent appeal for funds. Longtime editor Matthew Rothschild is very straightforward about the magazine’s plight, explaining how they got there, what cuts they’ve made, and how they will manage long-term survival after this big fundraising push.
“Let me put it to you straight,” he writes on the magazine’s website. “We desperately need to raise $90,000 in the next two weeks to keep going. We’ve got no money in the bank, and we have payroll to meet on August 31, and our printer to pay, and other creditors hounding us.”
Since he posted the appeal last week, they’ve already collected about $60,000—two-thirds of what they need—and you can add to the count by donating here.
Even in a lean economy, such an outpouring of financial support isn’t too surprising (though it is, of course, extremely heartening): The Progressive, which celebrated its centennial earlier this year, has a long, strong relationship with its radical readers. It’s a relationship that matters come fundraising time, as feminist magazine Bitch found out last September, when its readers forked over tens of thousands of dollars in a matter of days to keep the magazine going. Meanwhile, music-enthusiast readers of Paste have donated more than $250,000 this year as part of a longer-term fundraising drive.
Madison’s alt-weekly, Isthmus, has more on The Progressive’s crunch.