Magazine Gymnastics: Three Very Cool Projects


| 5/13/2010 11:34:14 AM


Tags: Jeff Severns Guntzel, media, magazines, publishing, 48 HR Magazine, Creative Review, Goodwill Fernandes,

I just ordered Issue Zero of 48 HR Magazine, and now I'm all excited about what I'm calling "magazine gymnastics"—the art of maximum agility in magazine production.

48 HR 300

If you missed the hurricane that was 48 HR Magazine last week, here's a recap: On May 7th the editors of 48 HR announced a theme for the debut issue: Hustle. Interested writers and artists had 24 hours to produce and submit work. The next 24 hours were for the editorial team to "snip, mash and gild" the best submissions until they had a magazine. At the end of that period, the magazine was avaialble for purchase at MagCloud. And it's beautiful.

CR App 300

Also this week I downloaded the iPhone app by British design magazine Creative Review. It's an interactive adaptation of their annual design showcase issue and it's an incredible piece of work (built by Russell Quinn, the fellow behind the also amazing McSweeney's iPhone app). Every time I open the app I'm gone from the world for at least 15 minutes. For every featured project there are photos, the occasional video, and text. When the big news magazines talk about releasing each issue as an app, I bristle—but special issues as apps? I'm a believer.

tiny mag big