No Make-Up for Men: A Triumph Over Capitalism

| 10/16/2009 1:36:49 PM

Mennen Face Shine"Thus far in American history, the fact that men have escaped an onslaught of advertising for beauty products is a triumph of gender ideology over capitalism," wrote Sociological Images blogger Lisa Wade in a 2008 post. "Companies, after all, could double their market if they could convince men that they, too, were unsightly without make-up." The post examined a few attempting to market make-up for men  and left the matter alone until this week when she discovered a vintage ad by Mennen. Ah, the humiliation of "face shine."

Source: Sociological Images



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