Swaziland Launches Youth-Driven Radio Program

| 1/30/2009 5:10:31 PM

Young people in Swaziland will soon be able to connect to their peers via “Ses’khona,” the country’s first youth-driven radio program, set to air weekly starting this month. The project is an extension of “Super Buddies,” a UNICEF-backed children’s outreach program and magazine that started in 2003. Both the radio show and the magazine are Swaziland’s only examples of media by and for children.

The show will be broadcast on the government station and features directors, producers, and reporters ages 12-14. With a huge majority of the population getting their news from the radio, along with an overwhelmingly positive response from test audiences, Ses’khona will give a voice to the oft-ignored youth demographic. The name translated from SiSwati to English means “We’re here,” but its original connotation is one of “the arrival of a group that intends to stay and be heard.”

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