The Elements of Press Release Style

A guide to concise obfuscation for public relations professionals

| September-October 2011

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    Image by Flickr user: Nic's events / Creative Commons

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1. Omit needless words.Vigorous writing is precise. A press release should contain no unnecessary words, for the same reason a drawing should have no unnecessary lines and a machine no unnecessary parts.


“The company regrets its role in this major environmental catastrophe, and we are fully committed to making the community whole.”


“This environmental catastrophe is regrettable.”