The Elements of Press Release Style

A guide to concise obfuscation for public relations professionals


| September-October 2011


1. Omit needless words.Vigorous writing is precise. A press release should contain no unnecessary words, for the same reason a drawing should have no unnecessary lines and a machine no unnecessary parts.

BAD 

“The company regrets its role in this major environmental catastrophe, and we are fully committed to making the community whole.”

BETTER 



“This environmental catastrophe is regrettable.”

 














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