The Most Innovative, Idiotic, Hated, and Envied Ad Agency Today

| 3/20/2009 2:46:25 PM

Whopper Virgin AdMany of the most recognizable, creative, inane, offensive, and juvenile ads today come from one advertising agency: Crispin, Porter + Bogusky. In the latest issue of Creative Review, Eliza Williams looks at what makes the agency so widely popular and intensely reviled at the same time. Here are a few of their recent ad campaigns:

-- Innovative: Whopper Sacrifice Facebook application, written about on this website.
-- Sophomoric: Whopper Freakout Ads, where surly Burger King customers, deprived of Whoppers, threaten employees on hidden cameras.
-- Funny: Hulu’s ads starring Alec Baldwin.
-- Confusing: The Microsoft ads starring Bill Gates and Jerry Seinfeld.
-- Culturally insensitive (and borderline imperialistic): Whopper Virgins ads, which feature taste tests given to people supposedly untouched by fast food advertising.

The company’s mastery of digital advertising began back in 2004 with the Subservient Chicken website, a collaboration with the Barbarian Group marketing firm. Now the CP + B “has been heralded by many as representing a model for the ad agency of the future,” according to Creative Review. The root of their success may lie in the offense people seem to take at their advertising. Williams writes, “Its work may not be pretty, and it may at times centre on a certain style of frat boy humour, but it will always get our attention and get us talking.”

Pay Now Save $5!

Utne Summer 2016Want to gain a fresh perspective? Read stories that matter? Feel optimistic about the future? It's all here! Utne Reader offers provocative writing from diverse perspectives, insightful analysis of art and media, down-to-earth news and in-depth coverage of eye-opening issues that affect your life.

Save Even More Money By Paying NOW!

Pay now with a credit card and take advantage of our earth-friendly automatic renewal savings plan. You save an additional $5 and get 4 issues of Utne Reader for only $40.00 (USA only).

Or Bill Me Later and pay just $45 for 4 issues of Utne Reader!

Facebook Instagram Twitter

click me