If Starbucks Marketed Like a Church, the Congregants Would Say Java-leluiah


| 11/20/2008 11:40:51 AM


In the desperate search for new congregants, some churches have developed a case of Obsessive Branding Disorder. The problem is that they’re doing it wrong. The website Beyond Relevance has created an amusing video wondering what it would be like if Starbucks marketed like a church, showing some of the ways that churches are made into unwelcoming, kind of creepy places.

Here’s the video:

Coffee is a religion for me, but I usually don’t drink the stuff from Starbucks. I prefer the stuff I make on my own.

(Thanks, Adult Christianity.)



Pay Now Save $5!

Utne Summer 2016Want to gain a fresh perspective? Read stories that matter? Feel optimistic about the future? It's all here! Utne Reader offers provocative writing from diverse perspectives, insightful analysis of art and media, down-to-earth news and in-depth coverage of eye-opening issues that affect your life.

Save Even More Money By Paying NOW!

Pay now with a credit card and take advantage of our earth-friendly automatic renewal savings plan. You save an additional $5 and get 4 issues of Utne Reader for only $40.00 (USA only).

Or Bill Me Later and pay just $45 for 4 issues of Utne Reader!




Facebook Instagram Twitter