The new website Intent.com is like the Huffington Post of the metaphysical realm, offering an online repository of mindful living writing. Started by Mallika Chopra, an entrepreneur and Deepak Chopra’s daughter, the site’s brand represents an amorphous mélange of business motivation, self-help, and Eastern spirituality. The site breaks down into the squishy categories of Health, Relationships, Success, Balance, Causes, Planet, and Spirit.
As the cornerstone of Intent.com, bloggers state their intent (“To laugh out loud every day!”, “Not to over indulge in candy or booze tonight!”, “To recognize and share the presence of life’s magic”) and users can register to add their own intents or to affirm others.
The site isn’t simply an unmitigated orgy of loving-kindness, however. Yesterday, Deepak Chopar posted an overtly political video blog about John McCain entitled, “War Hero or War Criminal, Who Decides?” In fact, there’s a generous dose of political content, most of it pro-Obama and against California’s Prop-8. There are also the sorts of diverting anecdotal pieces that wouldn’t be out of place at Slate, Salon, or, well, HuffPo.