Coca-Cola Sponsors an Entire City

| September-October 1999

Huntington Beach, California, has signed a deal with Coca-Cola, making the beverage the "official soft drink" of the city, according to Spin (June 1999). The corporate sponsorship deal, the first of its kind in the country, will pay the city $300,000 a year in cash, plus an unspecified contribution to upgrade the local parks. In return, the soda juggernaut gets exclusive rights to sell its brew on all city property and plaster its logo all over the public beaches.

Pay Now Save $5!

Utne Summer 2016Want to gain a fresh perspective? Read stories that matter? Feel optimistic about the future? It's all here! Utne Reader offers provocative writing from diverse perspectives, insightful analysis of art and media, down-to-earth news and in-depth coverage of eye-opening issues that affect your life.

Save Even More Money By Paying NOW!

Pay now with a credit card and take advantage of our earth-friendly automatic renewal savings plan. You save an additional $5 and get 4 issues of Utne Reader for only $40.00 (USA only).

Or Bill Me Later and pay just $45 for 4 issues of Utne Reader!

Facebook Instagram Twitter

click me