An Open Letter to MoveOn

It’s time to transcend issue-oriented politics and build community

| May-June 2010

Last summer I participated in Camp MoveOn, an experimental training for organizers put together by America’s most influential progressive advocacy organization, MoveOn.org. Based on the work of Harvard lecturer Marshall Ganz, a longtime associate of labor organizer Cesar Chavez, the workshop is designed to develop participants’ capacity to build relationships and motivate people, primarily through the art of storytelling.

Over a three-day period we were challenged to tell “the story of self, the story of us, and the story of now.” We met in hotel function rooms packed with more than 150 people and broke into small groups to share our personal experiences.

When I was first recounting my story, which revolved around the particulars of my parentage and place of upbringing, I noticed that listeners would lose interest long before I finished. Then, in the third round, I tried placing my tale in the context of the events of the 1960s. I talked about the sense of hope and possibility I felt when JFK challenged Americans to “Ask not what your country can do for you—ask what you can do for your country” and the despair and futility that came over me when Martin Luther King Jr. and Bobby Kennedy were assassinated. Suddenly, my listeners, even the twentysomethings, appeared fully engaged and invested.

I felt that I was glimpsing the future of community organizing in America—organizing based not on hot-button issues, but on building relationships through deep personal sharing and active listening. This led to a vision that I hope the folks at MoveOn, which has more than 5 million members, will be inspired to follow.



Since Barack Obama was elected president, MoveOn’s leadership has made it their mission to “be a strong, outside voice to keep Congress and the president honest” while simultaneously advocating for Obama’s legislative agenda. So far, things have not gone well: Obama’s health care reform initiative stalled, green jobs czar Van Jones was driven from office, the war in Afghanistan escalated, and the Copenhagen climate conference fizzled.

Many progressives are now suffering from burnout, which I believe is due in large part to the issue-oriented style employed by MoveOn and other progressive groups. People are routinely recruited with equal zeal to get involved in every urgent issue. This technique helped MoveOn mobilize more than 100,000 members to make 2.14 million phone calls for the Obama campaign, but now, unless people feel passionately about a subject, they tend to lose interest and, as a result, the entire movement loses focus.

Jim Newcomer, Ph.D.
9/27/2010 4:13:39 PM

I have been wanting to say something like this for months now. Thank you for voicing my concern. Since the election MoveOn has become indistinguishable from 10 or 20 other liberal groups that seem to make their living by urging me to be outraged and sign petitions or call my Representatives about something different and reprehensible every day. I don't do it. I am far more interested in creating something positive than in protesting yet another scandal or unjust act by some corporate bad guys or those evil Republicans. What I have done is help found my local Transition Initiative, Transition PDX, which is affiliated with the worldwide Transition movement. We are focusing on building resilience in local communities to prepare us to meet the demands that will be placed on us as the oil runs down and global warming limits our access to foods grown 1500 miles away and shipped by truck, to gadgets manufactured overseas, and to cheap driving wherever we want to go. Transition Towns organize our communities at the grass roots to produce local Energy Descent Action Plans that prepare all citizens and our governments as well for changes to come. We would welcome a chance to team with MoveOn's ability to reach millions and fill stadiums with thousands, sitting by neighborhoods, and preparing follow-up meetings where we could tell our stories to one another and invent new/old ways of forming communities that can save our children and bring them hope for a future.


Jim Newcomer, Ph.D.
9/27/2010 4:10:19 PM

I have been wanting to say something like this for months now. Thank you for voicing my concern. Since the election MoveOn has become indistinguishable from 10 or 20 other liberal groups that seem to make their living by urging me to be outraged and sign petitions or call my Representatives about something different and reprehensible every day. I don't do it. I am far more interested in creating something positive than in protesting yet another scandal or unjust act by some corporate bad guys or those evil Republicans. What I have done is help found my local Transition Initiative, Transition PDX, which is affiliated with the worldwide Transition movement. We are focusing on building resilience in local communities to prepare us to meet the demands that will be placed on us as the oil runs down and global warming limits our access to foods grown 1500 miles away and shipped by truck, to gadgets manufactured overseas, and to cheap driving wherever we want to go. Transition Towns organize our communities at the grass roots to produce local Energy Descent Action Plans that prepare all citizens and our governments as well for changes to come. We would welcome a chance to team with MoveOn's ability to reach millions and fill stadiums with thousands, sitting by neighborhoods, and preparing follow-up meetings where we could tell our stories to one another and invent new/old ways of forming communities that can save our children and bring them hope for a future.