Are Black People Cooler Than White People?

The racial roots of cool


| November-December 1997



I’m cool like this:

I read fashion magazines like they're warning labels telling me what not to do.

When I was a kid, Arthur Fonzarelli seemed a garden-variety dork.

I got my own speed limit.

I come when I want to.

I maintain like an ice cube in the remote part of the freezer.

Cooler than a polar bear's toenails.

Cooler than the other side of the pillow.

Cool like me.

Know this while understanding that I am in essence a humble guy.

I'm the kinda nigga who's so cool that my neighbor bursts into hysterical tears whenever I ring her doorbell after dark. She is a new immigrant who has chosen to live with her two roommates in our majority-black Los Angeles neighborhood so that, I'm told, she can "learn about all American cultures." But her real experience of us is limited to the space between her Honda and her front gate; thus, much of what she has to go on is the vibe of the surroundings and the images emanating from the television set that gives her living room a minty cathode glow. As such, I'm a cop-show menace and a shoe commercial demi-god—one of the rough boys from our 'hood and the living, breathing embodiment of hip hop flava. And if I can't fulfill the prevailing stereotype, the kids en route to the nearby high school can. The woman is scared in a cool world. She smiles as I pass her way in the light of day, unloading my groceries or shlepping my infant son up the stairs. But at night, when my face is visible through the window of her door lit only by the bulb that brightens the vestibule, I, at once familiar and threatening, am just too much.

Thus being cool has its drawbacks. With cool come assumptions and fears, expectations and intrigue. My neighbor wants to live near cool, but she's not sure about cool walking past her door after dark. During the day, she sees a black man; at night what she sees in the shadow gliding across her patio is a nigga.

Once upon a time, little need existed for making the distinction between a nigga and a black—at least not in this country, the place where niggas were invented. We were just about all slaves, so we were all niggas. Then we became free on paper yet oppressed still. Today, with as many as a third of us a generation or two removed from living poor (depending on who's counting), niggadom isn't innate to every black child born. But with the poverty rate still hovering at around 30 percent, black people still got niggas in the family, even when they themselves aren't niggas. Folks who don't know niggas can watch them on TV, existing in worlds almost always removed from blacks. Grant Hill is black, Allen Iverson is a nigga. Oprah interviewing the celebrity du jour is a black woman; the woman being handcuffed on that reality TV show is a nigga.

The question of whether black people are cooler than white people is a dumb one, and one that I imagine a lot of people will find offensive. But we know what we're talking about, right? We're talking about style and spirit and the innovations that those things spawn. It's on TV; it's in the movies, sports and clothes and language and gestures and music.

See, black cool is cool as we know it. I could name names—Michael Jordan and Chris Rock and Me'shell Ndegeocello and Will Smith and bell hooks and Li'l Kim—but cool goes way back, much further than today's superstars. Their antecedents go back past blaxploitation cinema, past Ike Turner to Muddy Waters, beyond even the old jazz players and blues singers whose names you'll never know. Cool has a history and cool has a meaning. We all know cool when we see it, and now, more than at any other time in this country's history, when mainstream America looks for cool we look to black culture. Countless new developments can be called great, nifty, even keen. But, cool? That's a black thang, baby.

tena winston
8/19/2013 3:28:47 PM

I'm sure this was a good article but once I saw the word nigga, that was it for me. I came from a world where it did not matter how the word was spelled it was derogatory and demeaning.


dee
12/5/2010 1:10:46 PM

This article was very interesting. Being a Canadian, we mostly get an even more generalized and dissipated version of what "cool" is. I think the issue of a gap between white and black popular culture is one that hasn't been addressed enough; not to mention the slighting of other minorities, gays and women that indeed often "othered". thank you for this insightful and original piece.


rick raab-faber
9/9/2009 8:40:00 PM

Oddly enough, right next to page three of this article is an ad for a Halloween costume store. It showed one of my white brethern holding a sword and wearing some sort of ninja costume that featured -- I swear -- sewn-in "muscles" similar to a Spiderman costume my 5-year old has. This was a photo of a GROWN MAN. If that didn't answer the question, I'm not sure what does. Oh, but otherwise, Donnell Alexander's points are all well-noted. Great piece here.