From health care plans and investments options to the small choices of what to have for lunch, Cass Sunstein wants to help people make better decisions. Sunstein, a professor at Harvard Law School, is the coauthor, along with economist Richard Thaler, of Nudge about the subtle ways that government can push (or nudge) people into making better decisions.
For the latest episode of the UtneCast, I sat down with Cass Sunstein to talk about the benefits and dangers of using nudges in government and business. And since Sunstein is also an informal advisor to presidential candidate Barack Obama, I asked him about the ways in which both candidates are nudging voters.
You can listen to the interview below, or to subscribe to the UtneCast for free through iTunes, click here.