Academic success tastes like an all-beef patty nestled between two sesame-seed buns. At least that’s what McDonald’s wants some schoolkids in Florida to believe. Brandweek reports that in exchange for footing the printing bill, a Seminole County McDonald’s put this ad on report cards (made available by the Campaign for a Commercial-Free Childhood). The ad entitled tykes with good grades to a free happy meal. Oh, and diabetes.
Photo by Rona Proudfoot licensed under Creative Commons.