Faced with tumbling ratings, MTV is overhauling its programming, dumping “the backbiting and bitchery of most nonfiction fare” in favor of reality shows profiling young people on the up-and-up, reports Variety.
Who inspired the network to abandon “bitchery”? None other than president-elect Barack Obama.
“Our new shows will feature themes of affirmation and accomplishment,” Brian Graden, president of entertainment for MTV, told Variety. “Our shows are going to focus less on loud and silly hooks and more on young people proving themselves. These are themes that are consistent with the Obama generation.”