Tackling Commercialism in Denver

The new name for Mile High Stadium has not caught on among Denver football fans.

| November-December 2001

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Like most new stadiums these days, Denver’s football palace was built with the help of “naming rights,” a multi-million-dollar deal that allows a corporate entity to brand itself a friend of local sports fans. But, according to The Progressive Review (Aug. 8, 2001), the name Invesco Field apparently hasn’t caught on in the Denver Post newsroom. Post editors announced recently that the paper would not refer to the stadium by its corporate moniker, but by its traditional name, Mile High Stadium.

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