Books Come to Life for Imprint Anniversary

With its 25th anniversary coming next year, book publisher 4th Estate (part of Harper Collins) asked design and marketing firm Apt to help with the celebration. The result is “This Is Where We Live,” a stop-animation video with scenery and figures made entirely out of the imprint’s books (more than 1,000 ended up being used).

The video is sweet and charming, and every viewing reveals another clever use of the material: Watch for The Corrections as a crosswalk and The Perfect Storm in the form of a fishing boat. After watching, take a look at the mind-blowing production stills and videos.

This Is Where We Live from 4th Estate on Vimeo.

(Thanks, Visual Culture.)

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