New Pepsi Logo Looks Like a Little Fat Man


| 2/16/2009 12:14:53 PM


Tags: Arts, visual art, logo, Pepsi, redesign, Stephanie Glaros,

 Pepsi Logo Response

Artist Lawrence Yang responds to the much-maligned Pepsi logo redesign.

(Thanks, Coudal Partners.)

UPDATE (2/24/09): I think PepsiCo may be learning the difference between “rebranding” and “reblanding” the hard way. The New York Times  reports that the makers of Tropicana orange juice have decided to scrap their recently redesigned OJ packaging and go back to the original design due to customer complaints. Ouch.

Carrie_3
2/23/2009 11:24:01 AM

Wow, did not know, very interesting.


Cally Carswell
2/16/2009 4:47:42 PM

Carrie, you're not alone. Obama-Pepsi and Pepsi-Obama connections have been speculated about since the campaign: http://www.slate.com/id/2198198/ Since Obama's win, Pepsi is pretty blatantly co-opting his campaign message in a new marketing campaign: http://blogs.abcnews.com/politicalpunch/2009/01/yes-we-can-try.html http://www.refresheverything.com/america/default.aspx


Carrie_3
2/16/2009 1:58:22 PM

For some reason, the first time I saw it, I thought it resembled Obama's "logo".