We crave stories, writes trend-seeker Lynn Casey in the Summer 2008 issue of Arcade. So much so, that the future of marketing belongs to the best storytellers. Internet commerce–with its seemingly endless selection and variable price points–has created a vacuum, Casey says, where things like real touch and real time are scarcities. “Those vendors who can imbue their products with story and feed the hunger in the coming generations for history and connection will thrive,” Casey predicts.
