Activists Jolt Proctor & Gamble

<p>Proctor & Gamble got a recent jolt from activists pressuring the company to offer fair-trade coffee, reports John Nolan of the <em>Associated Press</em>. Last month, America’s second-largest coffee distributor introduced the Mountain Moonlight brand for online and mail-order purchase after an extensive PR campaign. Fair-trade coffee bypasses the middleman, offering a greater return to coffee growers — a much-needed boost, given the 50-year low in world coffee prices. While P&G isn’t the first large corporation to offer fair-trade coffee, observers call the move a major victory that will open doors to wider fair-trade coffee distribution.<br />
— <em>Erin Ferdinand</em>
</p>
<p>
<p>
<p>
<strong>Go there>>
</strong>
<a href=”http://www.globalexchange.org/campaigns/fairtrade/coffee/1052.html”>In a Turnabout, P&G Now Selling Fair-Trade Coffee</a>
</p>
<p>
<p>
<p>
<strong>Like this? Want more? <a href=”https://www.utne.com/subscribe/subscribe.aspx”>Subscribe to <em>Utne</em> magazine</a>
</strong>
</p>

UTNE
UTNE
In-depth coverage of eye-opening issues that affect your life.