Alternative Energys Image Problem

By Sara V. Buckwitz
Published on November 13, 2007

Alternative Energy’s Image Problem, Amanda Griscom, Grist magazine
“The truth is, clean energy has about as much sex appeal as a Rainbow Planet catalogue,” writes Amanda Griscom on the environmental news site Grist magazine. Case in point: in July, the 155,000-seat Texas Motor Speedway stadium was empty for the Dell and Winston Solar Challenge. Apparently the “historical significance of solar power was lost on the NASCAR and monster-truck crowd that normally flocks to this Fort Worth hotspot,” writes Griscom. Amely Greeven, a marketing consultant currently working on campaigns for Nike, Gucci, and Yves Saint Laurent argues that the green revolution needs a makeover. “It needs a marketing strategy that’s edgy and of-the-moment, rather than lost in a ’70s sensibility.”
–Sara V. Buckwitz
Go there>>

UTNE
UTNE
In-depth coverage of eye-opening issues that affect your life.