Forget the Jokes, Fruitcake is Serious
Business, Jason Zasky, Failure Magazine
Failure Magazine writer Jason Zasky travels to the
Fruitcake Capital of America, Claxton, Georgia, to get the scoop on
fruitcake. Even though its products are much maligned, the industry
sells millions of pounds of fruitcake each year. So for those of us
who have yet to enjoy a piece, what are we doing wrong? John
Womble, 44, one of the owners and operators of the Georgia Fruit
Cake Company, says, ‘I believe the reason a lot of people don’t
like fruitcake is because they eat them when they’re fresh. They
forget that fruitcake is supposed to be made, wrapped in an
airtight container and then put away.’ How long do we have to wait?
The cake should sit from one to three months ‘to achieve its
optimal taste.’
–Sara V. Buckwitz
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