Review of Folgers Coffee

Review of
Folgers Coffee,
Dan Norton, Flak
You can have your free-trade, shade-grown, Ethiopian AAAA — but
are you really happy? Dan Norton in Flak has found enlightenment in
the quest for the best cup of coffee, and it is (hold on to your
demitasse) the ‘non-specifically ground, straight from the huge red
corrugated can, cheap cheap cheap taste’ that is Folgers. Norton,
who worked as a barista with intricate knowledge of the fine art of
preparing high-quality coffee, finally realized that simplicity
matters more than cultivated tastes–and real contentment comes
with the ability to drop your expectations a notch. ‘When you
decide you are refined, that you must sensitize your palate to only
the highest quality, you give up something. The ability to accept
less,’ Norton writes. ‘Cheap wine will lose its pleasure once
you’ve learned the finer aspects of wine tasting. It’s this same
effect for heroin users. After experiencing reality in such an
ecstatic form, walking around in a normal world is almost
unbearable.’
–Julie Madsen
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