Shielding Our Children: Golden Marble Awards
‘Celebrate’ Corporate Marketing To Children, Susan Linn and
Diane E. Levin, Christian Science Monitor
‘It’s rare that an award ceremony should be cause for alarm,’ say
Susan Linn and Diane E. Levin. ‘But the third annual Golden Marble
Awards, the advertising industry’s way of honoring successful
marketing to children, ought to worry anyone concerned about our
children’s well-being.’ Writing in theChristian Science
Monitor, Linn and Levin point out the irony of the timing
of this year’s awards, which were held on September 14 – ‘the same
day the federal government published a report documenting the rapid
growth of marketing in schools, and four days after the Federal
Trade Commission (FTC) released its findings that media companies
deliberately market violence to children.’ Pointing to the growing
body of research that links violent media to aggressive behavior,
the authors criticize the awards for honoring artistry ‘without
questioning the ethics of marketing to children.’ The Third Annual
Golden Marble Awards, they conclude, should be the last. — Leif
Utne
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