The Cultural Creatives: How 50 Million People are Changing the World

The
Cultural Creatives: How 50 Million People are Changing the
World,
Paul Ray and Sherry Ruth Anderson,
CulturalCreatives.org
Does the religious right have a lock on values in America? Is the
new American dream really just about getting and spending? 50
million Americans emphatically disagree. They are the Cultural
Creatives
— the leading edge creators of a new culture in
America, say sociologist Paul Ray and Psychologist Sherry Ruth
Anderson in their recent book The Cultural Creatives: How 50
Million People are Changing the World (Harmony, 2000). But who
are these people, really? ‘Cultural Creatives care deeply
about ecology, about relationships, peace, social justice, and self
actualization, spirituality and self-expression,’ write the authors
on the book’s companion website,
CulturalCreatives.org. ‘[T]hey are both
inner-directed and socially concerned, they’re activists,
volunteers and contributors to good causes more than other
Americans.’ Interestingly, they note, one of this growing
subculture’s defining characteristics is its lack of a group
identity: ‘[B]ecause they’ve been so invisible in American life,
Cultural Creatives themselves are astonished to find out how many
share both their values and their way of life.’ Sound familiar? If
you suspect that you might fall into this group yourself, visit the
site and take the Cultural Creative quiz.
–Leif Utne
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