A new group of Muslim entrepreneurs are challenging American
cola hegemony in Europe and the Middle East with new brands
designed to capitalize on anti-American sentiment after the
invasion of Iraq. Mecca Cola, Qibla Cola, Muslim Up, Zam Zam Cola,
and Arab Cola are cutting into the Coke and Pepsi empires to the
tune of 20 percent in Europe and as much as 40 percent in parts of
the Middle East, reports Black Book (Fall
2003).
