Chevron Thinks You Could Do More

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Last winter when we named Tzeporah Berman one of Utne Reader’s 50 Visionaries, we spoke to the Canadian activist about her latest project, PowerUp Canada, which challenges citizens to take the “next step” in addressing climate change–that is, pushing for greener legislation. Private actions, like switching to CFLs, still matter, Berman said, but it’s critical to extend that greenwill to the public level and start changing laws too.

Guess Chevron didn’t get the message. The May-June issue of World Watch contains a biting spoof of the energy company’s “I will” ad campaign, which depicts earnest, average-looking folks alongside statements such as “I will finally get a programmable thermostat.” The spoofs–brought to you by the League of Conservation Voters–pair Chevron execs with their own “I will” statements, such as, “I will think about cleaning up one or two of Chevron’s 94 Superfund toxic waste sites.”

Putting the focus on large-scale regulation doesn’t give individuals a pass on small-scale green choices, of course. The ads, writes World Watch, merely “suggest that the company could also do well to embrace greater corporate responsibility.”

Source: World Watch

Image by philosophygeek, licensed under Creative Commons.

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