Fixing the New York Times

Marketing guru Seth Godin has a few suggestions on how to fix the New York Times (and newspapers in general). Rather than printing a sports section–which every paper has–or stories about Barbara Walters’ new book–which most people don’t really care about–Godin suggests creating 50 more best-seller lists. The best-seller lists are both true (e.g. vetted by experts) and important to people, which should be true for every article the Times publishes.

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