No Make-Up for Men: A Triumph Over Capitalism

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“Thus far in American history, the fact that men have escaped an
onslaught of advertising for beauty products is a triumph of gender
ideology over capitalism,” wrote Sociological Images blogger Lisa Wade in a 2008 post. “Companies, after all, could double their
market if they could convince men that they, too, were unsightly
without make-up.” The post examined a few attempting to market make-up for men  and left the matter alone until this week when she discovered a vintage ad by Mennen. Ah, the humiliation of “face shine.”

Source: Sociological Images

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