Target Launches Digital Magazine Newsstand

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As retailers like WalMart are shrinking aisle space devoted to magazines, Minneapolis-based Target has launched a bold digital newsstand, a joint project with digital content provider Zinio, reports MinOnline. Consumers can buy single issues or discounted subscriptions, choosing from a largely mainstream selection of publications.

As a company, Zinio has an unlimited-access, “comprehensive device” philosophy: “As the consumer you should only need to buy the digital version of [a publication] one time and have the freedom to access it on every device on an ongoing basis,” Zinio chief marketing office Jeanniey Mullen told MinOnline. So you subscribe, log into your Zinio account from wherever, and the content is formatted for how you’ve chosen to access it.

“Call it the counterpart to the emerging ‘TV everywhere’ model in which cable and premium network subscribers have online and mobile access to all of their TV programming,” writes MinOnline. It’s a forward-thinking strategy: “The current e-ink technology driving the Amazon Kindle, Sony reader and its upcoming rivals simply are not capable of showing magazines off very well. And while the Amazon Kindle allows for direct subscription and wireless downloads of more than a score of titles, these magazines are formatted specifically for that device.”

Source: MinOnline

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