An anonymous guerilla artist known as Princess Hijab has been drawing dark veils, or “hijabizing,” the scantily clad and sexualized women who appear on advertising around Paris. “Princess Hijab knows that L’Oréal and Dark&Lovely have been killing her little by little,” according to the artist’s website. Her response is more anti-corporate than religious, but in a city with a history of tension surrounding headscarves, the religious implications are inevitable.
“There’s no way of knowing if Princess Hijab is a hijabi. Or even a Muslim,” Ethar wrote for the excellent Muslimah Media Watch blog back in December. That aspect makes the project more intriguing. The artist describes herself as “not involved in any lobby or movement be it political, religious or to do with advertising.” In fact, if she’s not a Muslim, Ethar writes that she could lend “credibility to the idea that the dislike of being exposed to ‘visual aggression’ is not necessarily rooted in religious belief.”
Since she was profiled on the Muslimah Media Watch blog, her Flicker page and her Art Review profiles have been taken down, but more information is available from an interview with Menassat.
(Thanks, the Scoop.)
Image courtesy of Princess Hijab.