It was only a matter of time before those computer-kid Millennials found a way to engage in issues outside their Facebook communities. And they did it without ever leaving their keyboards. The technology blog TechCrunch reported last week on The Point, a social networking site launched in September that allows armchair activists to force change through petitions and ultimatums without risking arrest or discomfort. Users join campaigns–anonymously, if they choose–promising to take action once a certain number of other people agree to do the same. This tipping-point strategy enables safety in numbers, negating the possibility that you’ll be the only one pelting your boss with dead rats from the picket line.
–Morgan Winters
