Sometimes you need science to crack the thick skulls in the business world. “Over the past several years,” writes Pepperdine University Marketing Professor Roy Douglas Adler in Miller-McCune, “my colleagues and I have tracked the performance of Fortune 500 companies with a strong record of promoting women to the executive suite. The correlation between high-level female executives and business success has been consistent and revealing. Any action that shows a consistent correlation to high profits would probably be of interest to companies struggling to swim against the tide of these perilous times.”
Source: Miller-McCune
