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    TAG : Keith Goetzman

    If That Toilet Paper Is Brown, It Must Be Green

    It’s hard to enter a store these days without being visually assaulted by labels, logos, and signs that appeal to our environmental consciousness. It turns out that there’s an even more powerful way for marketers to signal an environmental product to shoppers: Make it brown.The Wall Street ...

    Beaches, Babes, and Conservation: What’s Wrong With That?

    The Nature Conservancy is taking a new stripped-down approach to environmental protection: The green group is teaming up with the Sports Illustrated swimsuit issue and online luxury retailer Gilt to raise money for beach preservation in an unholy mashup of sex, commerce, marketing, publishing, ...

    Is Honesty Dead?

    Honesty has ceased to be seen as a virtue, and with its decline “our society risks a future of moral numbness,” writes William Damon in Defining Ideas, a journal published by the Hoover Institution at Harvard University. Damon is well aware that the little deception is sometimes morally ...

    First Environmentalism—Then Socialism!

    To the power brokers of America’s right, climate change poses a dire threat to business as usual. Environmentalism, in fact, is seen by many of them as a stalking horse for an even more sinister force: socialism. Progressive thinker Naomi Klein expertly dissects this dynamic in her Nation ...

    Logging the Wilds of Latvia

    Europe’s great forests are largely gone, but there’s one often-overlooked country where lynx, wolves, moose, and wild boars still roam under dense tree cover: Latvia. Jeremy Hance reports in Mongabay on the Baltic nation’s richly diverse forests, and how they’re being endangered by an ...

    A Good Old-Fashioned Death-Defying Expedition

    The modern wilderness expedition is typically a heavily sponsored, satellite-uplinked, closely tracked affair, with the expeditioners often just a distress call away from rescue. Magazine stories chronicling these canned adventures often rely on dramatic overstatement to punch up their ...

    It’s Time to Come Together to Reject Compromise

    We ought to put aside our extremism and come together to find common solutions, goes the conventional wisdom—and you can see where that kind of thinking has gotten us.Well, it’s time to reject this middling middle-of-the-roadism and take a stand, writes Paul Starr in The American Prospect. ...

    Are Farmbots the Future of Agriculture?

    Lots of people think that farming has gotten too industrialized. But there are others who believe it’s not nearly industrialized enough—such as the Iowa inventor who envisions armies of robots growing our food in the future.Discovery News reports on David Dourhout’s new Prospero, a ...

    Toxic Trash Pits Take Toll on U.S. Soldiers

    Did the United States poison tens of thousands of its own soldiers in Iraq with fumes from burning toxic trash? Before you consider it an outlandish suggestion, I suggest you read J. Malcolm Garcia’s moving account in the Oxford American of two American soldiers who made it back from their ...

    Turning Construction Waste Into a Commodity

    Go ahead and recycle your cans and bottles, your papers and boxes: It’s all good. But personal recycling efforts are relatively small in volume compared to the mountains of material thrown away every day at construction sites. Liz Pacheco reports in Philadelphia’s Grid magazine on ...

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