Selling Death Under the New Cigarette Legislation

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 When I heard about the new legislation restricting the marketing of cigarettes , I wondered how the tobacco industry would respond. The St. Petersburg Times  asked noted designer DJ Stout of Pentagram  to dream up a solution. He came up with a novel (at least for the tobacco industry) approach: Tell the truth. He explains:

Our marketing advice to cigarette companies in the new heavily regulated era is to fully accept the new aggressive anti-smoking restrictions and wallow in the government’s apocalyptic health warnings. Don’t make excuses or dance around the stepped-up marketing regulations, just transform the whole cigarette pack into a three dimensional warning label.

I think they are brilliant, what do you think?

(Thanks Design You Trust .)

Images courtesy of Pentagram

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