When I heard about the new legislation restricting the marketing of cigarettes , I wondered how the tobacco industry would respond. The St. Petersburg Times asked noted designer DJ Stout of Pentagram to dream up a solution. He came up with a novel (at least for the tobacco industry) approach: Tell the truth. He explains:
Our marketing advice to cigarette companies in the new heavily regulated era is to fully accept the new aggressive anti-smoking restrictions and wallow in the government’s apocalyptic health warnings. Don’t make excuses or dance around the stepped-up marketing regulations, just transform the whole cigarette pack into a three dimensional warning label.
I think they are brilliant, what do you think?
(Thanks Design You Trust .)
Images courtesy of Pentagram