Disney’s Eco-Theme Education Adventure

Disney’s Eco-Theme Education
by John F. Borowski, Eat The

Despite continuing its appalling record of human rights and
environmental abuses, Disney Corporation has decided to promote
‘environmental education’ to California schoolchildren through its
new initiative, Jiminy Cricket’s Environmental Challenge. The
Environmental Challenge involves activities that are tied to the
‘California Content Standards’ for fifth grade classes, and offers
Disney posters, plaques, hats, and the opportunity to win a trip to
the Disneyland Resort for the program’s winners. Yet according to
John F. Borowski, Disney appears to forgotten the most important
aspect of the Challenge’s namesake: Jiminy Cricket’s conscience.
The educational initiative conveniently makes no mention of
Disney’s role in charging citizens money to visit national parks
and forests, Disney’s partnership with the World Bank, and the fact
that Disney received the ‘Sweatshop Retailer of the Year Award’ in
2001 from the Maquila Solidarity Network.
–Erica Sagrans
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