Selling Schoolkids on Nuclear Power

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The nuclear industry is teaching its vision of a bright nuclear future to schoolchildren by offering teachers free guides that extol “the beneficial uses of radiation,” The New Republic reports. The guides are the marketing brainchild of the EnergySolutions Foundation, the charitable arm of a large nuclear-waste processor, and theyve been doled out to eager recipients including the Mississippi Department of Education.

Among the materials for sixth- to 12th-graders is a trivia game that points out the ecological destruction wrought by wind towers (bird killers!) and solar farms (desert destruction!). One video game in the works by EnergySolutions “revolves around a broken-down reactor buried in the jungle,” according to The New Republic. Presumably, the possible outcomes do not include slow, excruciating death by radiation poisoning or cancer.

Industry-funded school propaganda initiatives have a decades-old history, the magazine points out–“but they’re making a comeback as the once-moribund nuclear industry gears up for a revival.”

If you’re not outraged yet, you may be when you find out that government is getting into the act, too, using our taxpayer dollars. The New Republic also reports that the U.S. Department of Energy has updated a pro-nuclear curriculum called the Harnessed Atom, which it will be promoting in schools nationwide, and its website hosts an interactive, animated city called Neutropolis where nuclear power is cool, fun, safe, and secure.

“We’re always looking for new ways to reach kids,” EnergySolutions’ executive director, Pearl Wright, tells TNR about the firm’s educational efforts.

They might want to be aware that such efforts can backfire, too. One natural-gas firm tried to cozy up to the kids with a coloring-book dinosaur called the Friendly Frackosaurus, only to pull it after the creature was incisively satirized by Stephen Colbert on The Colbert Report last month. And earlier this year, the schoolbook publisher Scholastic severed its ties with the coal industry after a host of organizations criticized a fourth-grade pro-coal energy curriculum that had been paid for by the American Coal Foundation.

In the meantime, the schoolchildren near Japan’s Fukushima Daiichi nuclear plant have also been learning a lot about nuclear energy lately–but for them, the scary part hasn’t been edited out.

UPDATE 8/19/2011: It’s not just energy companies that are getting into the curriculum-revision game. California Watch reports that the plastics industry edited the state’s new 11th-grade environmental curriculum to put a more positive spin on plastic bags.

Source: The New Republic(full article available only to subscribers), DeSmog Blog, Grist, New York Times, California Watch

Image by Marshall Astor – Food Pornographer, licensed under Creative Commons.

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